Iterating on a Real Estate investor tool to improve mobile commerce
The Background: Geo point Data redesigned their real estate leads sales tool focused on increasing sales. The tool was built for desktop and adapted to mobile. The mobile experience was converting poorly. A redesign of the product experience was needed.
Role: Contract Product Designer
Skills Leveraged: UX Design, UI Design, Interaction Design
Deliverables: High Fidelity prototype for development
Diagnosing the problem
Active users speaking with their feet: the mobile web app needed improvements
Existing mobile design from previous graceful degradation of desktop site. Anayltics brought to our attention issues with the mobile design.
Defining the problem for stakeholders
The situation: Mobile e-commerce rate was performing poorly in comparison to desktop interactions. Mobile users were not completing transactions.
The Analytics: Mobile users stay on the site for only 1 minute compared to 4 minutes on desktop. A redesign is in order to address pain points.
User Pain Point: Cities selections are difficult to enter and read on mobile. Scrolling was needed for user to refresh available leads based on location preference entered.
Interactive prototype of proposed redesign
Design solutions to solve pain points: Use sliding sections to make available data easier to browse. Make “refresh available leads” a fixed element on the screen.
Retriving leads can take up to a minute, use animation and microcopy to explain the technical limitation.
The Goals: OIterate on the mobile design with a goals in mind:
- 10x Ecommerce conversion from 0.15% to 1.5% through easy to use design
- Create an easier to use experience to improve brand perception. Create a positive experience that encourages users to come back, play with the tool, experimenting with available leads for additional markets.
- Reduce mobile bounce rate from 64% to under 50%
Mid-fidelity Mockups
Bringing the pencils sketches to life: When the interactive pencil sketches were approved, the next level of fidelity was needed to bring the designs to life.
User Experience Design Portfolio
Mobile app and experience projects
A review of screen captures for a few mobile interaction design products that lead into comprehensive product design case studies.
Role: Independent Product Designer
Skills Leveraged: Interaction Design
Optimizing the product experience for a global auto parts brand
I was leading a rebrand of the 90 year old automotive brand and undertaking the direction of the desktop and mobile website redesign to achieve business and partnership goals.
Role: Team Lead, Creative Director
Client: TRICO Wiper Blades (automotive parts)
Skills Leveraged: Website design, wireframing, information architecture, client presentations
Deliverables: Global website and mobile app rollout for CMS
Turning a stadium concessions contract proposal into an immersive interactive experience
I brought to life a business pitch and proposal with interactive elements, sounds, videos and immersive experience that helped my client tell their story in a memorable way.
Role: Digital Designer, Stakeholder Presentations
Client: Delaware North / Houston Astros
Skills Leveraged: Interaction Designer, Creative Direction, Front End Developer, Animation
Deliverables: Interactive design and coding installed on 20 executive iPads
A pop up shop that brings energy saving products to life
A case study that walks through the planning, design and execution for the traveling mobile exhibit that packs in four rooms of a household into a carefully designed, 5×5 foot space.
Role: Experience Designer
Client: National Grid
Skills Leveraged: Creative Direction, UI Design, Illustration
A dynamic website design to showcase an experiential agency’s digital capabilities
Working with Monster Media to reposition their digital, experiential and social media offerings to a diverse lineup of clients.
Role: Business Strategy Alignment, Website Designer
Client: Monster Media
Skills Leveraged: Information Architecture, Persona and Audiences, Website Design, Interaction Design
Designing a web3 platform to enable user access environmental conservation initiatives
Conserve Wildly is a mobile app platform designed to make it easy for allow citizens to vote on local conservation protection measures and proposals.
Role: Product Designer
Client: Startup
Skills Leveraged: Concept design, Product Design, Research, User Testing
Deliverables: iOS and android prototype
Matching volunteer’s talents with dog rescues that need their help
The Rescue Dogz app is a platform connecting skilled volunteers with nearby dog rescues that need their help.
Role: Product Designer (startup spec)
Client: Self Launched Brand @ RescueDogz.io
Skills Leveraged: Founder, Concept design, Product Design, Research, User Testing
Deliverables: iOS and android prototype
Creating experiential buzz for a rebranded grocery chain in Florida
I interviewed customers in preparation for learning how to create an appropriate and immersive experience that celebrates Hispanic culture to promote the rebranding of Winn Dixie grocery stores to Fresco y Mas.
Role: Creative Director
Client: Fresco y Mas / Winn Dixie
Skills Leveraged: Environmental Design, Creative Direction, Social Media Design, Experience Design
A health tech platform that optimizes the delivery of test kits and results from practitioners to patients
A review of a product design process for health tech software platform and marketing website to optimize the portal experience for patients and practitioners.
Role: Senior Product Designer & Product Management (contract)
Skills Leveraged: Early Product Scoping, UX/UI Design, Design Systems, Interaction Design, Motion Design, Features Documentation, eLearning, Stakeholder Presentations
Deliverables: Practitioner portal, patient portal, web app software design, public website UX/UI design, usability training.
A tool to help customers choose the right Airstream model to best suit their camping preferences
A case study from my journey through camper research, customer interviews, and leading the product design for a tool designed to make buying an Airstream easier.
Role: Independent Product Designer
Skills Leveraged: Research, Product Design, Project Lead
Deliverables: Research, Pitch Presentation
A gesture controlled experience where you fly like a bird for a chance to win a trip to Florida
A case study carrying you through the creative journey of designing a game capturing human motion to propel the user like a bird through a third person journey from Chicago to Florida.
Role: Creative Director
Client: Monster Media
Skills Leveraged: Creative Direction, UI Design, Art Direction
Deliverables: UI Design and illustrations for large interactive display interfaces for airport installation