); ga('require', 'displayfeatures'); ga('send', 'pageview');

THE PERFECT CAMPING EXPERIENCE STARTS WITH PICKING THE PERFECT AIRSTREAM

There are Airstream trims, colors and design treatments that make the configuration possibilities in the thousands. Customers want to make sure they are selecting the right options and package. They can get overwhelmed, delaying the shopping process and need a way to compare models across lines using the current website.

I identified a problem for Airstream. Clients interested in new Airstream Travel Trailers are overwhelmed by 60 models and size options. 

I pitched Airstream on the project. The scope of the project was identifying the variety of customer needs, creating features and functions to meet those needs, and design a prototype.

THE PROCESS

HONE IN ON THE TARGET USERS
AND THEIR NEEDS

I identified three target persona types:
1) Kim and Ken and their two kids under 10.
Problem: They want two twins and a bunk combination that sleeps at least five.
Meeting Needs: The app allows you to quickly see all models that sleeps five and have a bunk configuration.

2) Retired Bill and Martha.
Problem: They want a camper to travel full-time in and don’t really have a sense of what the differences are between the 25ft models across different lines.
Meeting Needs: The app allows you to compare up to three models after narrowing down the length specifications.

3) Millennial Mindy and Mike.
Problem: They want an Airstream to sleep six so they invite their friends to their campsite for parties.
Meeting Needs: The app can let them browse all the models that sleep 6 and show them a variety of sleeping accommodations.

User Flow to outline the customer journey through the app onto the customer experience after the app (above)

MY ROLE

I led the project as a solo researcher and designer. I identified the primary application for the web app to be in Airstream dealership lobby locations. An iPad Pro built into a kiosk at dealerships so users can explore, customize and personalize their own trailer while being surrounded by a few of the options in person. Since the app is to be developed in React, it will be on the Apple and Android stores as well as the website for people to download on their devices at home.

THE DESIGN: Models

The primary function of the design is to be able to manipulate a powerful subtractive filter. Starting with Party Size, selecting that option alone eliminates model types that you should not consider as it will not accommodate your family and friends sleeping requirements.

Home screen (top)
Pick your finish screen (bottom)

Floorplan selector screen captures (left and right)

THE DESIGN: Floorplan

  • The remaining models after phase one of filtering can be further explored in detail on the Floorplan screen. Models across product lines can be directly can be compared, up to three.
  • Finishes and treatments can be selected to instantaneously preview the Airstream you are building.
  • Options can be selected to complete the configuration.
  • Sending to Dealer will generate an email to a Sales Lead at a regionally appropriate Airstream Dealership near the customer.

Floorplan selector screen captures

POWER BEYOND AN EXCITING “BUILD YOUR OWN AIRSTREAM” TOOL

Aside from inspiring the anticipation of prospective Airstream buyers, the digital tool is a relationship builder between customer, brand and dealership. Airstreams are in high demand and customizing your own will take months to execute.
The Send to Dealer function is followed up with an email from a sales representative that begins the engagement with the customer, typically with a price point below the MSRP and a timeline for delivery. The power for the dealer is their ability to give customers immediate gratification with a similarity configured model Airstream already on the dealer lot, ready to sell.

Customer Configuration Summary Page

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