CREATING A DYNAMIC WEBSITE THAT REFLECTS THE NATURE OF A BUSINESS
My client needed a website design to reflect the dynamic nature of their interactive design capabilities that they offered their clients. An important objective was to make information on mobile as accessible as the desktop version.
THE PROBLEM
The client has many different types of potential buyers in the advertising and media space with distinctly different needs.
THE APPROACH
The client and I discussed the main types of clients and I was able to narrow down the audience into four persona types:
- A – Fashion Brand Marketing Executive
- B – Director of Retail
- C – Media Buying Director
- D – Executive Creative Director
From here, I was able build out personas, dissect their needs, and address how the client is positioned to meet their needs and functions. That informed the process to design a website with the promise to exceed those needs.
MY ROLE
I was tasked with creating a touch and mobile first website design to visually represent the dynamic nature of Monster Media’s consulting and technology services. Additionally, I influenced information architecture and the user experience direction.
INFORMATION ARCHITECTURE
The personas informed the content architecture and flow. My personas were able to influence augmenting the original sitemap and user journey. Ultimately we revised the main navigation of the site.
of Home summary section
THE NAVIGATION
When tapping on a menu bar item, the navigation swipes up to the top of the page to become a header and reveals the contents of the category page. The extraneous category headers get pushed to the top and come out the bottom. The natural gestures performed well for mobile and tablet experiences.
THE CHALLENGES
In the wireframing stage it became apparent we were going to need to visually help disseminate between the multitude of subcategory items. We decided to create a visual aid with icons.
THE EXECUTION
VISUAL DESIGN:
ICONOGRAPHY AND INFOGRAPHIC SYSTEM
As we began developing the site architecture, it became apparent that there Monster Media had many digital service offerings that required differentiation. A visual icon system helped distinguish the variety of offerings through cues that helped set the services apart from one another. The square icons are service location categories. The six-sided icons were analytics and security. The circular icons were technical interaction icons. See if you can identify the following icons: Digital Trucks, Mobile Control, Gestures, Multitouch, Sampling, and Augmented Reality.
HIGH-FIDELITY ANIMATED PROTOTYPES
In order to communicate the intentions of the animation design with stakeholders and developers, I created a detailed animated prototype that showed the motion and interactions of the navigation system.
THE RESULTS
We had a very smooth exchange with the developers building the site. Upon launch, Monster Media was able to curate and display case study videos on each product vertical that allowed them to grow their client base.
User Experience Design Portfolio
Designing a web3 platform to enable user access environmental conservation initiatives
Conserve Wildly is a mobile app platform designed to make it easy for allow citizens to vote on local conservation protection measures and proposals.
Role: Product Designer
Client: Startup
Skills Leveraged: Concept design, Product Design, Research, User Testing
Deliverables: iOS and android prototype
Matching volunteer’s talents with dog rescues that need their help
The Rescue Dogz app is a platform connecting skilled volunteers with nearby dog rescues that need their help.
Role: Product Designer (startup spec)
Client: Self Launched Brand @ RescueDogz.io
Skills Leveraged: Founder, Concept design, Product Design, Research, User Testing
Deliverables: iOS and android prototype
Creating experiential buzz for a rebranded grocery chain in Florida
I interviewed customers in preparation for learning how to create an appropriate and immersive experience that celebrates Hispanic culture to promote the rebranding of Winn Dixie grocery stores to Fresco y Mas.
Role: Creative Director
Client: Fresco y Mas / Winn Dixie
Skills Leveraged: Environmental Design, Creative Direction, Social Media Design, Experience Design
A health tech platform that optimizes the delivery of test kits and results from practitioners to patients
A review of a product design process for health tech software platform and marketing website to optimize the portal experience for patients and practitioners.
Role: Senior Product Designer & Product Management (contract)
Skills Leveraged: Early Product Scoping, UX/UI Design, Design Systems, Interaction Design, Motion Design, Features Documentation, eLearning, Stakeholder Presentations
Deliverables: Practitioner portal, patient portal, web app software design, public website UX/UI design, usability training.
A tool to help customers choose the right Airstream model to best suit their camping preferences
A case study from my journey through camper research, customer interviews, and leading the product design for a tool designed to make buying an Airstream easier.
Role: Independent Product Designer
Skills Leveraged: Research, Product Design, Project Lead
Deliverables: Research, Pitch Presentation
A gesture controlled experience where you fly like a bird for a chance to win a trip to Florida
A case study carrying you through the creative journey of designing a game capturing human motion to propel the user like a bird through a third person journey from Chicago to Florida.
Role: Creative Director
Client: Monster Media
Skills Leveraged: Creative Direction, UI Design, Art Direction
Deliverables: UI Design and illustrations for large interactive display interfaces for airport installation
Auditing a real estate data Saas product to improve ecommerce
A real estate data reseller had poor performance on mobile ecommerce experience. I performed an analytics audit, discovered user usability issues, performed redesign recommendations.
Role: Contract Product Designer
Skills Leveraged: UX Research, Product Design, High Fidelity Mockups, Stakeholder Presentations
Deliverables: Presentation, redesign proposal for mobile product, engineer handoff
Mobile app and experience projects
A review of screen captures for a few mobile interaction design products that lead into comprehensive product design case studies.
Role: Independent Product Designer
Skills Leveraged: Interaction Design
Optimizing the product experience for a global auto parts brand
I was leading a rebrand of the 90 year old automotive brand and undertaking the direction of the desktop and mobile website redesign to achieve business and partnership goals.
Role: Team Lead, Creative Director
Client: TRICO Wiper Blades (automotive parts)
Skills Leveraged: Website design, wireframing, information architecture, client presentations
Deliverables: Global website and mobile app rollout for CMS
Turning a stadium concessions contract proposal into an immersive interactive experience
I brought to life a business pitch and proposal with interactive elements, sounds, videos and immersive experience that helped my client tell their story in a memorable way.
Role: Digital Designer, Stakeholder Presentations
Client: Delaware North / Houston Astros
Skills Leveraged: Interaction Designer, Creative Direction, Front End Developer, Animation
Deliverables: Interactive design and coding installed on 20 executive iPads
A pop up shop that brings energy saving products to life
A case study that walks through the planning, design and execution for the traveling mobile exhibit that packs in four rooms of a household into a carefully designed, 5×5 foot space.
Role: Experience Designer
Client: National Grid
Skills Leveraged: Creative Direction, UI Design, Illustration