CREATING A DYNAMIC WEBSITE THAT REFLECTS THE NATURE OF A BUSINESS
My client needed a website design to reflect the dynamic nature of their interactive design capabilities that they offered their clients. An important objective was to make information on mobile as accessible as the desktop version.
THE PROBLEM
The client has many different types of potential buyers in the advertising and media space with distinctly different needs.
THE APPROACH
The client and I discussed the main types of clients and I was able to narrow down the audience into four persona types:
- A – Fashion Brand Marketing Executive
- B – Director of Retail
- C – Media Buying Director
- D – Executive Creative Director
From here, I was able build out personas, dissect their needs, and address how the client is positioned to meet their needs and functions. That informed the process to design a website with the promise to exceed those needs.
MY ROLE
I was tasked with creating a touch and mobile first website design to visually represent the dynamic nature of Monster Media’s consulting and technology services. Additionally, I influenced information architecture and the user experience direction.
INFORMATION ARCHITECTURE
The personas informed the content architecture and flow. My personas were able to influence augmenting the original sitemap and user journey. Ultimately we revised the main navigation of the site.
of Home summary section
THE NAVIGATION
When tapping on a menu bar item, the navigation swipes up to the top of the page to become a header and reveals the contents of the category page. The extraneous category headers get pushed to the top and come out the bottom. The natural gestures performed well for mobile and tablet experiences.
THE CHALLENGES
In the wireframing stage it became apparent we were going to need to visually help disseminate between the multitude of subcategory items. We decided to create a visual aid with icons.
THE EXECUTION
VISUAL DESIGN:
ICONOGRAPHY AND INFOGRAPHIC SYSTEM
As we began developing the site architecture, it became apparent that there Monster Media had many digital service offerings that required differentiation. A visual icon system helped distinguish the variety of offerings through cues that helped set the services apart from one another. The square icons are service location categories. The six-sided icons were analytics and security. The circular icons were technical interaction icons. See if you can identify the following icons: Digital Trucks, Mobile Control, Gestures, Multitouch, Sampling, and Augmented Reality.
HIGH-FIDELITY ANIMATED PROTOTYPES
In order to communicate the intentions of the animation design with stakeholders and developers, I created a detailed animated prototype that showed the motion and interactions of the navigation system.
THE RESULTS
We had a very smooth exchange with the developers building the site. Upon launch, Monster Media was able to curate and display case study videos on each product vertical that allowed them to grow their client base.
User Experience Design Portfolio
A healthcare software platform getting test kits to patients better
A review for a UI and design system kit I designed to make it easier for practitioners to get test kits into the hands of patients and review results with their doctors.
Role: Contract Product Designer
Skills Leveraged: UI Design, Interaction Design, Stakeholder Presentations
Deliverables: Practitioner portal, patient portal web app software design, public website UI design
Mobile app and experience projects
A review of screen captures for a few mobile interaction design products that lead into comprehensive product design case studies.
Role: Independent Product Designer
Skills Leveraged: Interaction Design
A tool to help customers choose the right Airstream model to best suit their camping preferences
A case study from my journey through camper research, customer interviews, and leading the product design for a tool designed to make buying an Airstream easier.
Role: Independent Product Designer
Skills Leveraged: Research, Product Design, Project Lead
A gesture controlled experience where you fly like a pelican for a chance to win a trip to Florida
A case study carrying you through the creative journey of designing a game capturing human motion to propel the user like a bird through a third person journey from Chicago to Florida.
Role: Creative Director
Client: Monster Media
Skills Leveraged: Creative Direction, UI Design, Art Direction
A pop up shop bringing to life energy saving products
A case study that walks you through the planning, design and execution for the traveling mobile exhibit that packs in four rooms of a household into a carefully designed, 5×5 foot space.
Role: Visual Designer
Client: National Grid
Skills Leveraged: Creative Direction, UI Design, Illustration
Turning a stadium concessions contract proposal into an immersive interactive experience
I brought to life a business pitch and proposal with interactive elements, sounds, videos and immersive experience that helped my client tell their story in a memorable way.
Role: Digital Designer
Client: Delaware North / Houston Astros
Skills Leveraged: Interaction Designer, Creative Direction, Front End Developer, Animation
Creating experiential buzz for a rebranded grocery chain in Florida
I interviewed customers in preparation for learning how to create an appropriate and immersive experience that celebrates Hispanic culture to promote the rebranding of Winn Dixie grocery stores to Fresco y Mas.
Role: Creative Director
Client: Fresco y Mas / Winn Dixie
Skills Leveraged: Environmental Design, Creative Direction, Social Media Design, Experience Design
A dynamic website design to showcase an experiential agency’s digital capabilities
Working with Monster Media to reposition their digital, experiential and social media offerings to a diverse lineup of clients.
Role: Website Designer
Client: Monster Media
Skills Leveraged: Information Architecture, Persona and Audiences, Website Design, Interaction Design
Optimizing the product experience to help drivers find and install the right wiper blades
I was leading a rebrand of the 90 year old automotive brand and undertaking the direction of the desktop and mobile website redesign to achieve business and partnership goals.
Role: Team Lead, Creative Director
Client: TRICO Wiper Blades (automotive parts)
Skills Leveraged: Website design, wireframing, information architecture, client presentations
Creating social engagement with stadium food ordering in Los Angeles
I was invited to ideate creative concepts food ordering intiatives surrounding my client’s pitch to the Los Angeles Rams football club.
Role: Independent Creative Director
Client: Delaware North / Los Angeles Rams (spec pitch)
Skills Leveraged: Concept design, creative direction, and client presentation
Designing a web3 platform to enable user to access environmental conservation initiatives
Conserve Wildly is a mobile app platform designed to make it easy for allow citizens to vote on local conservation protection measures and proposals.
Role: Product Designer (startup spec)
Client: Startup
Skills Leveraged: Concept design, Product Design, Research, User Testing
Matching volunteer’s talents with dog rescues that need their help
The Rescue Dogz app is the matchmaking platform connecting skilled volunteers with nearby dog rescues.
Role: Product Designer (startup spec)
Client: Self Launched Brand
Skills Leveraged: Founder, Concept design, Product Design, Research, User Testing