); ga('require', 'displayfeatures'); ga('send', 'pageview');

CREATING A DYNAMIC WEBSITE THAT REFLECTS THE NATURE OF A BUSINESS

My client needed a website design to reflect the dynamic nature of their interactive design capabilities that they offered their clients. An important objective was to make information on mobile as accessible as the desktop version.

THE PROBLEM

The client has many different types of potential buyers in the advertising and media space with distinctly different needs.

THE APPROACH

The client and I discussed the main types of clients and I was able to narrow down the audience into four persona types:

  • A – Fashion Brand Marketing Executive
  • B – Director of Retail
  • C – Media Buying Director
  • D – Executive Creative Director

From here, I was able build out personas, dissect their needs, and address how the client is positioned to meet their needs and functions. That informed the process to design a website with the promise to exceed those needs.

MY ROLE

I was tasked with creating a touch and mobile first website design to visually represent the dynamic nature of Monster Media’s consulting and technology services. Additionally, I influenced information architecture and the user experience direction.

INFORMATION ARCHITECTURE

The personas informed the content architecture and flow. My personas were able to influence augmenting the original sitemap and user journey. Ultimately we revised the main navigation of the site.

Personas influenced sitemap

Mobile homepage and Digital Out
of Home summary section

As lead designer, I created multiple wireframes based on the new site architecture. The design that performed most effectively and intuitively in tests with existing clients was chosen as the design direction.

THE NAVIGATION

When tapping on a menu bar item, the navigation swipes up to the top of the page to become a header and reveals the contents of the category page. The extraneous category headers get pushed to the top and come out the bottom. The natural gestures performed well for mobile and tablet experiences.

THE CHALLENGES

In the wireframing stage it became apparent we were going to need to visually help disseminate between the multitude of subcategory items. We decided to create a visual aid with icons.

THE EXECUTION

VISUAL DESIGN:
ICONOGRAPHY AND INFOGRAPHIC SYSTEM

As we began developing the site architecture, it became apparent that there Monster Media had many digital service offerings that required differentiation. A visual icon system helped distinguish the variety of offerings through cues that helped set the services apart from one another. The square icons are service location categories. The six-sided icons were analytics and security. The circular icons were technical interaction icons. See if you can identify the following icons: Digital Trucks, Mobile Control, Gestures, Multitouch, Sampling, and Augmented Reality.

Iconographic and Infographic system

High Fidelity Animated Prototype Screen Captures

HIGH-FIDELITY ANIMATED PROTOTYPES

In order to communicate the intentions of the animation design with stakeholders and developers, I created a detailed animated prototype that showed the motion and interactions of the navigation system.

THE RESULTS

We had a very smooth exchange with the developers building the site. Upon launch, Monster Media was able to curate and display case study videos on each product vertical that allowed them to grow their client base.

High Fidelity Animated Prototype Video

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