BRINGING AN ENERGY SAVING DIGITAL MARKETPLACE TO THE REAL WORLD

I was working with an agency, Fuse Ideas, their client National Grid needed to put their energy saving products in the hands of their existing power grid customers.

THE CHALLENGE

CREATE AN EFFECTIVE POP UP SHOP IN A SMALL, PORTABLE FOOTPRINT

Fuse Ideas was activating National Grid’s customer base by creating a offline-to-online experience, a portable pop up shop to tour series of locations where customers could engage with power and water saving products and make a purchase onsite through an iPad.

As the principal designer on the project, my initial task was to learn about the users, design an immersive “home” experience to demonstrate energy saving products packed into a 5x5ft exhibit footprint.

THE USERS

The personas were profiled as busy families with young children who owned their home for the past few years and were in that period of time where they were open to the prospect of using new technology to “optimize” their energy consumption in their home. They were willing to install products in their home to make it more efficient. They didn’t know where to start and they certainly didn’t know about the National Grid Marketplace… yet anyway.

THE IDEA

Integrate the products and technology into a modular physical space that “feels like the customers home” where they can explore all the rooms of their home in a small space, featuring the products in context of the appropriate rooms: living room, kitchen, bathroom, exterior.

MY ROLE

I led the creative direction, design and illustration of the marketplace pop up. I explored many form factors leveraging a peg board modular systems to feature products. Explored design systems, design styles, texture, layout, expressed through presentations of sketches, 3D renderings and branding.

THE PROCESS

I choose an ikea style birch wood pegboard that was central to the modular approach to feature product cards, QR codes, physical products on display offering flexibility to feature different products for different markets and locations.

THE RESULTS

Through National Grid’s relationships with their energy saving products companies they were able to pass on reduced costs to families. Additionally they were able to extent their positioning as steward to helping families save money by lowering their electric bills and save on discounted energy-saving products.