Alexander Morse
hello, I’m Alex, User Experience Designer.
I craft experiences that serve users and make complex matters easier to understand.
I am a fearless designer combining a strategy driven & user centered design process with a business savvy methodology. I use design to improve experiences—driving business development, brand onboarding, product adoption with growth and learning in mind.
Corporate CEOs, marketing leaders, researchers, tech companies and business owners have trusted me with the design of their brands, experiences, digital tools to afford me to build layers of experience across multiple industries, most notably, hospitality, consumer goods and retail for Fortune 50 companies and startups.
I am currently contracted with a healthcare company, designing software tools and training platform in partnership with a research team and a healthcare agency.
User Experience Design Portfolio
Turning a stadium concessions contract proposal into an immersive interactive experience
I brought to life a business pitch and proposal with interactive elements, sounds, videos and immersive experience that helped my client tell their story in a memorable way.
Role: Digital Designer
Client: Delaware North / Houston Astros
Skills Leveraged: Interaction Designer, Creative Direction, Front End Developer, Animation
Deliverables: Interactive design and coding installed on 20 executive iPads
Auditing a real estate data Saas product to improve ecommerce
A real estate data reseller had poor performance on mobile ecommerce experience. I performed an analytics audit, discovered user usability issues, performed redesign recommendations.
Role: Contract Product Designer
Skills Leveraged: UX Research, Product Design, High Fidelity Mockups, Stakeholder Presentations
Deliverables: Presentation, redesign proposal for mobile product, engineer handoff
Mobile app and experience projects
A review of screen captures for a few mobile interaction design products that lead into comprehensive product design case studies.
Role: Independent Product Designer
Skills Leveraged: Interaction Design
A tool to help customers choose the right Airstream model to best suit their camping preferences
A case study from my journey through camper research, customer interviews, and leading the product design for a tool designed to make buying an Airstream easier.
Role: Independent Product Designer
Skills Leveraged: Research, Product Design, Project Lead
Deliverables: Research, Pitch Presentation
A gesture controlled experience where you fly like a pelican for a chance to win a trip to Florida
A case study carrying you through the creative journey of designing a game capturing human motion to propel the user like a bird through a third person journey from Chicago to Florida.
Role: Creative Director
Client: Monster Media
Skills Leveraged: Creative Direction, UI Design, Art Direction
Deliverables: UI Design and illustrations for large interactive display interfaces for airport installation
A pop up shop bringing to life energy saving products
A case study that walks you through the planning, design and execution for the traveling mobile exhibit that packs in four rooms of a household into a carefully designed, 5×5 foot space.
Role: Visual Designer
Client: National Grid
Skills Leveraged: Creative Direction, UI Design, Illustration
A dynamic website design to showcase an experiential agency’s digital capabilities
Working with Monster Media to reposition their digital, experiential and social media offerings to a diverse lineup of clients.
Role: Website Designer
Client: Monster Media
Skills Leveraged: Information Architecture, Persona and Audiences, Website Design, Interaction Design
Designing a web3 platform to enable user to access environmental conservation initiatives
Conserve Wildly is a mobile app platform designed to make it easy for allow citizens to vote on local conservation protection measures and proposals.
Role: Product Designer (startup spec)
Client: Startup
Skills Leveraged: Concept design, Product Design, Research, User Testing
Deliverables: iOS and android prototype
Matching volunteer’s talents with dog rescues that need their help
The Rescue Dogz app is the matchmaking platform connecting skilled volunteers with nearby dog rescues.
Role: Product Designer (startup spec)
Client: Self Launched Brand
Skills Leveraged: Founder, Concept design, Product Design, Research, User Testing
Deliverables: iOS and android prototype
Optimizing the product experience to help drivers find and install the right wiper blades
I was leading a rebrand of the 90 year old automotive brand and undertaking the direction of the desktop and mobile website redesign to achieve business and partnership goals.
Role: Team Lead, Creative Director
Client: TRICO Wiper Blades (automotive parts)
Skills Leveraged: Website design, wireframing, information architecture, client presentations
Deliverables: Global website and mobile app rollout for CMS
Creating experiential buzz for a rebranded grocery chain in Florida
I interviewed customers in preparation for learning how to create an appropriate and immersive experience that celebrates Hispanic culture to promote the rebranding of Winn Dixie grocery stores to Fresco y Mas.
Role: Creative Director
Client: Fresco y Mas / Winn Dixie
Skills Leveraged: Environmental Design, Creative Direction, Social Media Design, Experience Design