Experiential Marketing Concept Design

An effective Experiential Marketing Campaign starts with getting the idea across to your stakeholders.

Mobile marketing or experiential marketing falls in between Guerilla Marketing and Event Marketing. This can be pop up booths or experiences that are stationed at small or popular events on college campuses, food festivals, music and art festivals to promote a brand product or service. It typically involves direct interaction with brand ambassadors.  Trade shows are an example of business to business focused event marketing.

Mobile marketing is a process of corporate or brand storytelling, and aims to engage the audience through creative and entertaining means. Experiential follows a formula of combining a brand’s messaging goals with fun, interactive components. This method of interactive marketing engages a hyper targeted audience in an environment full of life, energy and good vibes that will make a brand more memorable.

Mobile marketing relies on playing off the emotions and ability to engage an audience based on the people remembering what they are experiencing by being part of what they are experiencing. Perhaps they are part of a game or trying to win a free prize or have the promise of a chance to win by giving an email to be part of a sweepstakes. Emotional stimulus affects the presentation of the service or product. The smells of free popcorn to conjure up images of being at a baseball game. The sampling of a food or beverage product surrounded by your family. These are all examples of positive engagements that can help lead to a purchase. 

During the design process, Morse Design learns about the brand you are creating, your goals and objectives of the products and services you are looking to present in a mobile marketing environment. 

We collaborate with you to create sketch in the ideation process and subsequently full-fledged rendering to excite stakeholders and directors.