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716-308-8270 [email protected]

Alexander Morse

hello, I’m Alex, Product Designer

Invention & empathy, I lead the product design process, crafting digital and physical product design experiences to solve user problems.

 I am a product design leader combining a strategy driven & user centered design process while aligning with business goals with functional outcomes for users. I connect with users to improve product design experiences—driving adoption and advancing digital tools usability.

CEOs, marketing leaders, researchers, tech companies and business owners have trusted me with their brands, experiences, digital tools affording me to build expertise across multiple industries, including healthcare, entertainment, hospitality, web3, consumer goods, automotive, energy and consumer services for Fortune 50 companies and startups.  

I am currently  Product Design Director at Morse Design crafting digital experiences for startups. I recently concluded a 12 month Product Management and Product Design engagement with Mosaic DX managed the creation of features and product design for a practitioner/patient portal and product marketing website August 2022- September 2023.

User Experience Design Portfolio

Designing a healthcare software platform that optimizes delivering test kits results from practitioners to patients

A review of a product design process for an engagement with MosaicDX to streamline the portal experience for patients and practitioners. 

Role: Senior Product Designer & Product Management

Skills Leveraged: Early Product Scoping, UX/UI Design, Interaction Design, Motion Design, Features Documentation, Developer Handoffs, eLearning, Stakeholder Presentations

Deliverables: Practitioner portal, patient portal, web app software design, public website UX/UI design, usability training.

Auditing a real estate data Saas product to improve ecommerce

A real estate data reseller had poor performance on mobile ecommerce experience. I performed an analytics audit, discovered user usability issues, performed redesign recommendations. 

Role: Contract Product Designer

Skills Leveraged: UX Research, Product Design, High Fidelity Mockups, Stakeholder Presentations

Deliverables: Presentation, redesign proposal for mobile product, engineer handoff

Mobile app and experience projects

A review of screen captures for a few mobile interaction design products that lead into comprehensive product design case studies.

Role: Independent Product Designer

Skills Leveraged: Interaction Design

A tool to help customers choose the right Airstream model to best suit their camping preferences

A case study from my journey through camper research, customer interviews, and leading the product design for a tool designed to make buying an Airstream easier.

Role: Independent Product Designer

Skills Leveraged: Research, Product Design, Project Lead

Deliverables: Research, Pitch Presentation

A gesture controlled experience where you fly like a pelican for a chance to win a trip to Florida

A case study carrying you through the creative journey of designing a game capturing human motion to propel the user like a bird through a third person journey from Chicago to Florida.

Role: Creative Director

Client: Monster Media

Skills Leveraged: Creative Direction, UI Design, Art Direction

Deliverables: UI Design and illustrations for large interactive display interfaces for airport installation

A pop up shop bringing to life energy saving products

A case study that walks you through the planning, design and execution for the traveling mobile exhibit that packs in four rooms of a household into a carefully designed, 5x5 foot space.

Role: Experience Designer

Client: National Grid

Skills Leveraged: Creative Direction, UI Design, Illustration

Turning a stadium concessions contract proposal into an immersive interactive experience

I brought to life a business pitch and proposal with interactive elements, sounds, videos and immersive experience that helped my client tell their story in a memorable way.

Role: Digital Designer, Stakeholder Presentations

Client: Delaware North / Houston Astros

Skills Leveraged:  Interaction Designer, Creative Direction, Front End Developer, Animation

Deliverables:  Interactive design and coding installed on 20 executive iPads

A dynamic website design to showcase an experiential agency's digital capabilities

Working with Monster Media to reposition their digital, experiential and social media offerings to a diverse lineup of clients.

Role: Business Strategy Alignment, Website Designer

Client: Monster Media

Skills Leveraged:  Information Architecture, Persona and Audiences, Website Design, Interaction Design

Designing a web3 platform to enable users to access environmental conservation initiatives

Conserve Wildly is a mobile app platform designed to make it easy for allow citizens to vote on local conservation protection measures and proposals.

Role: Product Designer (startup spec)

Client: Startup

Skills Leveraged:  Concept design, Product Design, Research, User Testing

Deliverables:  iOS and android prototype

Matching volunteer's talents with dog rescues that need their help

The Rescue Dogz app is the matchmaking platform connecting skilled volunteers with nearby dog rescues.

Role: Product Designer (startup spec)

Client: Self Launched Brand

Skills Leveraged:  Founder, Concept design, Product Design, Research, User Testing

Deliverables:  iOS and android prototype

Optimizing the product experience to help drivers find and install the right wiper blades

I was leading a rebrand of the 90 year old automotive brand and undertaking the direction of the desktop and mobile website redesign to achieve business and partnership goals.

Role: Team Lead, Creative Director

Client: TRICO Wiper Blades (automotive parts)

Skills Leveraged:  Website design, wireframing, information architecture, client presentations

Deliverables:  Global website and mobile app rollout for CMS

Creating experiential buzz for a rebranded grocery chain in Florida

I interviewed customers in preparation for learning how to create an appropriate and immersive experience that celebrates Hispanic culture to promote the rebranding of Winn Dixie grocery stores to Fresco y Mas.

Role: Creative Director

Client: Fresco y Mas / Winn Dixie

Skills Leveraged:  Environmental Design, Creative Direction, Social Media Design, Experience Design